Neymar Jr.

Neymar Jr

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Neymar Jr.

The Reward

There's a ton of soccer card prospecting happening right now, especially with members of the US Men's National Team. The reality is the best players in the world aren't American.

With all the attention on USMNT members leading up to the 2022 World Cup, the best players in the world are being overlooked, and not only that, but the best players on the best teams, like Neymar, Jr.

Brazil is the favorite to win the 2022 World Cup, and Neymar Jr. is still only 30 and in the prime of his career.

If Brazil happens to win the World Cup, Neymar's cards could spike in December 2022.

He also plays in the Champions League with Messi and Mbappe, so he'll be in the spotlight in the meantime.

The Risk

Neymar Jr. has always been criticized for not focusing, and has underperformed in recent years. While his market is strong and you shouldn't lose money if you do your homework on his cards, there may not be a spike due to lack of performance.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.


  1. Patrick Angelo on April 29, 2022 at 9:16 am

    His stickers/cards from when he was still at Santos in Brazil are the best long term investment.

    • Paul Hickey on May 27, 2022 at 8:24 am

      Interesting that on a lot of these soccer players you’re recommending going back to the first rookies/stickers. I don’t disagree. I think right now the American market loves certain products that aren’t necessarily going to be worth the most long term. I’ve tended to focus these profiles on 12 month-ish timelines, but I’m going to start updating them with longer term investment strategies as well, so I really appreciate you adding this value here. I will be updating his profile to reflect your thoughts.

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