Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Herbert Jones is 23 years old and was selected by New Orleans Pelicans with the 5th pick in the 2nd round of the 2021 NBA Draft.
Jones was named to NBA All-Rookie Second Team. It is the 6th time in franchise history a Pelicans’ rookie has made the team. Throughout the season, coaches and players around the league praised Jones for his defensive prowess and readiness to play as an NBA rookie.
Jones was a stud on the defensive end of the court and set the franchise record for combined steals and blocks in a season. Now Jones is a bona fide playoff veteran with a great reputation in the league. He is a rock-solid bet to make the NBA All-Rookie team.
There is not much risk in buying Jones’s cards as his cards are fairly cheap. Also, he has plenty of room for development as any other young NBA star in terms of card prices.
The return of Zion Williamson to the Pelicans line-up in 2022-23, combined with the emergence of youngsters like Brandon Ingram and Jose Alvarado, and veterans like CJ McCollum and Jonas Valančiūnas, puts Jones in a position to be a winner sooner rather than later. The risk is, what role does he play and is it big enough to increase his card value?