Juan Soto

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Juan Soto

The Reward

Juan Soto is a proven star. We all know that, he's only 24 and he has already led a team to a World Series title. He joins Machado and soon, Tatis in a star studded lineup in San Diego. However, Soto isn't off to the best of starts. He's hitting a dismal .164 with 3 HR and 7 RBI. Additionally, he's stated he's having a hard adjusting to the pitch clock and not being able to play mind games with the pitcher may be affecting his at bats.

He's still only 24 years old, and could become a free agent still in 2025. This means there are several upcoming markers for his cards, making him a potential invest now and flip in the next 1-2 years.

The Risk

Soto could have already seen his hype cycles come and go. While he may be one of the best major leaguers over the next 10 seasons, that doesn't mean there will be anything to really drive his card market.

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  1. Jacob Lin on February 7, 2022 at 8:29 am

    What’s your take on buying low-numbered, non-rookie year Soto patch autos? I’ve seen some ended up below 1K and I was wondering if it’s worth buying and holding for a few seasons

    • Paul Hickey on May 27, 2022 at 8:26 am

      Hi Jacob,
      Sorry it took me so long to reply to this. I flat out missed it. Unintentional. Anyway, I will be replying quicker now. I like this play a lot. I think he’s down and will bounce back and have an amazing career. I think he’ll be a guy that always sells well, so this play is interesting. I would just try to avoid unlicensed stuff and stick with Topps.

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