Juan Soto

Juan Soto Sports Card Investment report

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Juan Soto

The Reward

Childish Bambino is off to a rough start so far in 2022. He's been one of the worst hitters in April, but like Kendall McKee talks about in the Baseball Card Strategy Show, May is a very different month in most seasons. Soto is still one of the top hitters in baseball, and if you're not invested in him yet, now is a great time to buy.

If you're already into him, don't worry, hold tight - he'll be back to his top form soon.

Dude is only 23, and has already slugged it for four solid seasons in the Majors, including three seasons with more than 20 HR and more than 70 RBI.

In his only two real full seasons, 2019 and 2021, he hit 34 HR/110 RBI and 29 HR/95 RBI respectively, and has a career batting average of .301. In the weirdly shortened 2020 COVID season, he hit .351 in 147 AB.


The Risk

The Risk: While Baseball is more of an individual sport related to player performance driving the card market, it should be noted that the Nationals were not very good last year, finishing 65-97, good enough for dead last place in the NL East.

Soto can continue to be a stud and put up huge numbers, but he'll have a bit of a ceiling as long as the Nationals suck.

Soto did deny an extension from the Nationals early in 2022. So this is something to watch for the Nationals as if they cannot extend Soto; this would be the second Super Star (Harper) that has left DC.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here. Already a member? Log in here.


  1. Jacob Lin on February 7, 2022 at 8:29 am

    What’s your take on buying low-numbered, non-rookie year Soto patch autos? I’ve seen some ended up below 1K and I was wondering if it’s worth buying and holding for a few seasons

    • Paul Hickey on May 27, 2022 at 8:26 am

      Hi Jacob,
      Sorry it took me so long to reply to this. I flat out missed it. Unintentional. Anyway, I will be replying quicker now. I like this play a lot. I think he’s down and will bounce back and have an amazing career. I think he’ll be a guy that always sells well, so this play is interesting. I would just try to avoid unlicensed stuff and stick with Topps.

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