Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Soto couldn't be hotter in the hype cycle right now. Not only did he absolutely light up the month of July, when he hit .315/.495/.616 with six home runs, but he also dominated the Home Run Derby, and turned down a 15-year $440 million contract from the Nationals, leading to him being traded to the San Diego Padres.
If you held his cards through his rough start to the season, nice work. Now is the time to sell.
Who knows if the Padres will be any better than the Nationals, but with Soto joining Fernando Tatis, Jr. and Manny Machado, there will be some hype around this team for years to come, especially if Soto inks an extension there.
The risk with Soto right now is holding him too long through the hype cycle. He'll be a great player and likely make the Hall of Fame, but will there ever be as many eBay searches for his cards as there are right now?
Sell, sell, sell!